General FAQs & Payments

What is Live&Loud?
Live&Loud is the UK’s definitive entertainment booking service for venues and artists. We’re backed by the music industry. Connecting live venues, pubs, bars, clubs, restaurants & hotels with artists and DJ’s of all genres.

Why should I use Live&Loud - What are the benefits?
Live&Loud takes all of the stress and complication out of booking and managing all of your live entertainment needs; from sourcing the right artists to saving you time and effort with an efficient management tool.

Live&Loud takes the grief out of finding, booking and managing your events all in one place. We’re here to help you get as much exposure and regular performances as possible.

How does it work?
Whether you’re a venue looking for an artist for your event or an artist looking to book more gigs, we provide the best matches for you based on location, genre and our unique rating system.

How much does Live&Loud cost?
Venues have two different payment options:
  • Subscription - £100 per month for unlimited events plus the artist fees
  • Pay As You Go - £25 per event plus the artist’s fee

L&L charges a commission of 15% on all artist fees; to be paid by the artists when paid cash on the night or deducted by Live&Loud when paid via our secure payment system.

Paying artist fees securely via Live&Loud
If you choose to pay the artist via Live&Loud we will invoice you for the artist fee (plus a 10% handling charge) and then we will pay the artist securely via our payment system Circle.

We use Circle for our payment system, which is a free to use App and website that uses your mobile number and email address. We send an email with a link to sign up to Cirlce to receive the payment. Once an account has been created by entering an email address, mobile number and bank card details (a picture of your card can also be taken) we will then transfer the money over.

You will have no difficulty receiving your payment after the gig as we (Live&Loud) are the ones that will pay you via Circle.

Once you have signed up to Circle all of your future fees that are paid via Live&Loud will be sent to your account and you'll be notified.

Who’s behind Live&Loud?
From the team that brought you Livemusic, the founders of Live&Loud, with over 30 years experience in the music business, have joined forces with a major record label and have collectively channelled their wisdom into providing this digital solution for venues and artists.

Why should I put on live music?
Hosting live entertainment is a proven driver of footfall and revenue, whether providing a further offering to entice customers on quieter nights or more engaging entertainment on busier nights to encourage more spending and a longer visit, while supporting the local community by encouraging local emerging artists and grassroots music.

“Venues can see a 40% increase in drinks sales on weeknights and a 60% increase on Friday & Saturday nights.” Source: CGA Strategy

How do I join?
Simply sign up for free, fill out your profile then create a new event slot if you’re a venue or check out venues if you’re a band. Don’t forget, the more complete your profile, the better your gig matches.

How do I get started / book an event?
First, create a new event slot on your profile and be sure to choose the right category and genres so we can deliver the best artist matches or you can search for artists you like and send them a request - the more open slots you have available the more requests you’ll receive.

Browse through the venues matched for you, find an open event slot and send a booking request, it’s that simple.

How can I tell if an artist is right for my venue?
Everything you need to know about suitability of an artist for your event from the category and genre of music they play to videos, music and their social media following is all in one place; the artist profile. We also remind artists when requesting gigs to only apply for suitably matched events.

What equipment will I need? How do I know whether or not the band has everything they need to perform?
If you do not have a PA System we strongly recommend that you invest in one as the majority of artists do not provide their own. There are many affordable good quality systems available and we’d be happy to help with some advice if needs be.

In order to avoid any mishaps it’s always best to message the artist directly through L&L once you’ve confirmed the booking so you know exactly what equipment they are providing on the night and what you need to provide.

I do not have a stage. Can I still host live music nights at my venue?
You do not need a raised stage but you do need a space for the artist to perform. Consider the best spot in your venue and try experimenting with different options to find the best fit.

Does every event have to be Loud?
Not every performance needs to be loud and not every artist needs to be at the centre of the action while they are performing. Many of the artists on L&L are specialists in creating an atmosphere more akin to a speakeasy then a festival!

Our artists are versatile performers and it is always worth talking with them to see if they have a set of songs more in line with the type of atmosphere you are trying to create.  

How much should I pay the artist?
The event fees and its payment are the responsibility of the venue. We offer four fee options when you create a new slot: fixed fee (of your choosing), door split, expenses and no fee.

When choosing which one is right for your event you need to take into account a few things: Is the artist a professional covers band or an emerging artist trying out new material? Is it a solo singer/songwriter or a 6 piece band? You decide your own budget and set the fee accordingly.

We will be offering a seamless secure payment system in the future.

How do I promote my events?
L&L is here to streamline the entire process for booking your live entertainment but one of the most important aspects that is often left to the last minute is promoting and marketing the event correctly in order to maximise your events impact. Here are a few pointers to help you bring in that crowd:
Start as soon as you’ve booked the artist, the more lead time the better.
Once you’ve confirmed the booking with L&L you are able to share the event across Facebook and Twitter.
It’s also the artist’s responsibility to promote the event by spreading the word across their channels so make sure they do.
Traditional promotion is also still very important; L&L automatically creates posters for your booked events, all you need to do is follow the prompts within your Booked Events, print them off and plaster them around your venue.
The more visible the marketing of the event the more likely you are to have a great turn out.

How do I pay the artist?
Venue’s can either pay the artist cash on the night of the event or use our secure payment processing system for a 10% handling fee.

If an Artist cancels a confirmed booking they will receive a strike on their account - 3 strikes and their profile will be suspended from the Live&Loud service for 6 months, unless they cancel the event within 24 hours of the booking confirmation. If an Artist cancels within 3 days of the event they will receive 2 strikes unless there are extenuating circumstances.

In the unlikely scenario a Venue cancels an event they will also receive a strike on their account - 3 strikes and their profile will be suspended from the the Live&Loud service for 6 months, unless they cancel the event within 24 hours of the booking confirmation. If a Venue cancels within 3 days of the gig event will receive 2 strikes.

Strikes stay on your account unless you successfully book 5 events - this removes 1 strike from your account.

What happens if an artist doesn't show up?
In the unlikely scenario an artist doesn't show up on the night for a booked event their profile will be suspended from the the Live&Loud service for 6 months.

What is an Operator Profile?
If you manage multiple venues or would like to keep track of multiple venue’s activity then you can sign up as an Operator. To do this, please contact
Before signing up as an Operator each venue profile will need to be created with their own email address. Operator profiles have the choice of receiving the email notifications for each of their venues.

What happens if something goes wrong / I have issues with the service?
What happens if an artist cancels before the event?
  • The event is automatically reopened and all artists who made requests are notified and invited to reapply for the event if they are still available.
  • If an artist cancels within 48 hours of the event they will be penalised.
What happens if the artist doesn’t turn up?
  • In the unlikely event an artist doesn’t show up on the night or their profile was a complete misrepresentation then they will be blacklisted.
Artists that apply aren’t suitable for the event:
  • We remind artists before they send a request for a slot to make sure their style matches with the event but if they still aren’t suitable you can simply ignore the request.
Artists that apply aren’t good enough:
  • If you don’t want to receive any more requests from a certain artist you can use the ‘Hide’ functionality on their profile and they won’t see your events in the future.
Artists / Venues don’t respond quickly enough:
  • If you aren't receiving a response to your request quickly enough you can also message them directly.
The cost is too high for something I will only use on occasion:
Even if you only book one event a month we are confident that the revenue uplift will easily outway the cost of our service.

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